Our Top Social Media Tips for Hairstylists
Social media can feel so overwhelming when it comes to marketing your business. It can be your greatest tool or a massive source of anxiety. We put together our top tips to help you manage and make the most out of your social media pages.
Consistency
Staying relevant on social media all comes down to consistency!! A great place to start is posting in your feed a minimum of 2-3 times a week. In addition to posting in the feed, try to be on your stories at least five days a week. If that is overwhelming, start with three days a week until you get more comfortable.
Meta Business Suite
The Meta Business Suite is one of the most underrated social media tools. First, it's free! Second, you can schedule your posts for both Facebook and Instagram in one place. If you are already taking the time to create an Instagram post, you might as well post it to Facebook, too. Also, with the business suite, you can schedule Instagram stories and check advanced analytics. The option to schedule posts in advance will give you a great blueprint for staying consistent on your socials. Check out the mobile app here.
BIO
This might be the most important tip! When crafting your Instagram bio, you want it to be informative and concise. You want to answer all the important questions without any extra fluff. Check out Haylie's (@hayliesoelberg) Instagram profile for a great example of what to include in your bio.
Diversity and Cross-Posting
We all know Instagram, Facebook, and TikTok are constantly evolving. Diversifying your content is one of the best ways to make the algorithms happy. Utilize all of the different options each platform offers. Use stories, photos, and videos, and even try going live. Since you are taking the time to create all this content, get the most out of it. There is nothing wrong with posting the same content to different platforms. Take those Instagram Reels and put them on TikTok. You never know what will gain traction.
Posting Times
Once you have all this content, you want to ensure people see it. That starts with taking advantage of the best posting times. Try 8 a.m., 9 a.m., 10 a.m., and 6 p.m.; times you should avoid are 1-2 p.m., 1 a.m., and 2 a.m. If you start using the Business Suite, it will suggest the best posting times for when you schedule your posts. These times are based on when your following is most active.
Location Tags
So, you added your location in your bio. That is one of many places you should be sharing your city. Every time you post, make sure you take advantage of the location tags that Instagram and TikTok offer. Also, research and find a few hashtags that include your city or state. Examples for a St. George hairstylist would be #stgeorgehairstylist #stgeorgesalon #utahhairstylist #utahextensionspecialist #stgeorgehairextensions.
Show Your Face
People are looking for a connection when looking for a hairstylist. A great way to build that connection with a potential client is to show them who you are and give them a peek into what your day-to-day looks like. While they will love all the perfect pictures of your work, they will also love to see you. Let them know what products you are currently loving, trends you can't wait to try, or even your most recent salon haul.
Be sure to check out all our recent blog posts. We love to share advice on all different areas of the hair industry. To stay up-to-date on all things Platform Hair Extensions, follow along on our official Instagram account (@platformhairextensions) and our Platform Hair Salon page (@platformhairsalon).